Industry analysis: Chinese box export market development direction

As a traditional labor-intensive industry, our country's luggage industry has been following the development mode of low-price expansion and victory by quantity. Enterprises lack investment in design innovation, brand construction, marketing and so on. The low added value of products and thin profit lead to survival of the low-end market all the time. Low cost strategy can be adopted in the short term to cope with local luggage industry competitors. However, if we want to remain invincible in the fierce market competition for a long time, we must strengthen the product quality and take the brand road. Brand is a concentrated embodiment of the comprehensive strength, reputation and image of an enterprise, as well as a powerful embodiment of the quality of a nation and the image of a country. Therefore, the development and strength of the international market of luggage needs to rely on the support of enterprise brand power.

With the enhancement of people's awareness of environmental protection and health, the quality requirements of luggage and bags are getting higher and higher. People are more inclined to choose environmental protection, safety and light products when choosing luggage and bags. To deal with technical barriers to trade, export enterprises should first pay attention to improve the awareness and level of environmental protection, and establish green marketing. The emergence of green barriers and the rise of environmental protection consumption require enterprises to consider environmental protection as an important competitive factor. To cross the green barriers, enterprises must make sustainable development strategy, accelerate the establishment of green products concept, overall consider the relationship between enterprise profits, consumer needs, environmental protection, from improving environmental protection consciousness and level, develop green products, strengthen green management, establish green marketing, establish our country's export products in the international market of environmental protection competitive advantage.

Second, national standards should be established in line with international standards. Practice has proved that the promotion and application of international standards is the fundamental way to reduce international trade frictions, break through technical trade barriers and expand commodity exports. On the one hand, we should widely promote international quality certification standards and advanced quality management methods in developed countries, promote domestic enterprises to strengthen understanding of technical trade barriers, let production enterprises arrange production on the basis of mastering international standards, improve products to adapt to various advanced standards, and pass international standard and quality certification as soon as possible, Take the initiative to break the "technical barriers" in international trade, expand export trade.

Our country has luggage export market mainly concentrated in the United States, European Union, and Japan and other developed countries, and the technical "threshold" of market access of these countries is quite high, while the technical "threshold" of product market access of many developing countries and undeveloped country is relatively low. Therefore, in view of the technical requirements of different countries for products of different characteristics, Chinese enterprises should vigorously explore the international market, and strive to increase the market share in developing and underdeveloped countries.